Archive - Musings on Mouse

May 2021

Loki is now a sign of Disney+'s strength

What moving from Friday to Wednesday can imply

May 13, 2021 •

Julia Alexander

April 2021

A battle to figure out the news for tomorrow starts with Good Morning America

Or, how to make news work when Twitter exists

Apr 27, 2021 •

Julia Alexander

March 2021

February 2021

Disney+ has you, but Star wants to keep you

Churn baby churn

Feb 23, 2021 •

Julia Alexander

Movie Equations: When a billion dollar movie isn’t a billion dollar movie

Why are we so obsessed with the threshold when a billion dollar movie for a studio roughly translates to $600 million?

Feb 11, 2021 •

Julia Alexander

ESPN’s streaming struggles

Cable is profitable for now, but streaming is tomorrow’s big bet

Feb 8, 2021 •

Julia Alexander

Movie Equations — what’s even a blockbuster anymore?

How much does a movie really "make" when it's on a streaming service?

Feb 5, 2021 •

Julia Alexander

January 2021

Movie Equations — Wonder Woman 1984 is AT&T's painful, but necessary bet

Streaming will never make up for a $1 billion movie, but WW1984 was never going to be a $1 billion movie

Jan 28, 2021 •

Julia Alexander

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