Musings on Mouse
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Musings on Mouse
A weekly newsletter dedicated to Disney, the corporation and the culture
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A Substack newsletter by
Julia Alexander
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Lessons learned from two big Disney disappointments
And how the House of Mouse turns those moments into even bigger wins
Julia Alexander
13
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Loki is now a sign of Disney+'s strength
What moving from Friday to Wednesday can imply
Julia Alexander
May 13
9
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A battle to figure out the news for tomorrow starts with Good Morning America
Or, how to make news work when Twitter exists
Julia Alexander
Apr 27
6
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Movie Equations: How the hell do you fix the Oscars?
Or award shows in general
Julia Alexander
Mar 28
5
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The NHL kicks off a new moment for Disney and ESPN
Heya kids, have you heard about ESPN+?
Julia Alexander
Mar 12
8
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Movie Equations: When everything is paramount
Paramount+ is here, and the theatrical window is not
Julia Alexander
Mar 3
10
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Disney+ has you, but Star wants to keep you
Churn baby churn
Julia Alexander
Feb 23
8
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Movie Equations: When a billion dollar movie isn’t a billion dollar movie
Why are we so obsessed with the threshold when a billion dollar movie for a studio roughly translates to $600 million?
Julia Alexander
Feb 11
12
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