Isn't usage more of a sub-category of retention? Everything you described about the importance of usage sounds like basically the same thing as preventing cancellations, so I don't see how usage and retention are considered different things in terms of profit generation. If you have growth and retention, isn't usage superfluous?
Isn't usage more of a sub-category of retention? Everything you described about the importance of usage sounds like basically the same thing as preventing cancellations, so I don't see how usage and retention are considered different things in terms of profit generation. If you have growth and retention, isn't usage superfluous?