4 Comments

I think Disney is mostly interested in wholly-owned IP that they can franchise. As long as Cameron has to be involved, they won't want to go all-in on the consumer products, video games, TV shows, comics and other synergistic items they can exploit. If Cameron sells the Avatar property to Disney, then expect them to go at it full force. It's a perfect franchise opportunity.

Expand full comment

This is a fascinating and well-thought analysis. I'm just having a hard time with the idea that Disney/Cameron can build a franchise based on one (admittedly blockbuster) movie from eleven years ago. It seems likely to me that Disney saw Universal theme parks making bank with Harry Potter, and, having not yet bought Marvel Studios, cast about for something they could hang a new franchise off--and they found Avatar. It didn't make sense to me then and it doesn't now. And then Disney bought Marvel anyway!

Expand full comment

I don't think they talked about it because it's not going to be on D+ till like 2025 after it's gone through its pay 1 window with HBO

Expand full comment

That's a great analysis! I saw Avatar in the theatre in 2009 with my older three kids, who were enthralled (we saw it in 3D). Enough time will have passed between then and when the sequel comes in two years that my oldest will have graduated college and moved out, and my middle two will be in college.

Darn, I'm old!

Expand full comment